Service architecture
NHS and private services organised into clearer routes with relevant booking or questionnaire actions.
A complete WordPress rebuild that brought NHS and private pharmacy services, bookings, secure payments, questionnaires and staff workflows into one clearer customer journey.
Gees Chemist required a digital platform that could present a broad service offering clearly while supporting real operational journeys behind the screen.
The project had to connect patient-facing service discovery with bookings, payments, questionnaires, notifications and practical administration—without losing clarity on mobile.
One structured route from service discovery to internal administration.
NHS and private services organised into clearer routes with relevant booking or questionnaire actions.
Appointment selection, confirmations, cancellations, rescheduling and administrative visibility.
Stripe payment journeys connected to appropriate paid services and customer messages.
Structured Pharmacy First and private-service forms with mandatory fields and consent steps.
Professional patient confirmations and staff alerts containing the information needed to act.
Responsive service journeys tested for practical use across phones, tablets and desktop screens.
The work combined conversion-focused page structure with the less visible requirements that make a service website dependable: correct routing, secure transactions, consistent information, form validation and administrative handover.
Tell us where customers get stuck and where your team loses time. We’ll help identify the most valuable next step.