Our Process

A clear process from first conversation to long-term performance.

Premium results come from disciplined decisions. Our seven-stage process keeps strategy, design, development and quality assurance connected from beginning to end.

Seven connected stages

Every phase has a purpose, an output and a decision point.

The exact timing varies by scope, but the sequence protects clarity and reduces expensive late-stage surprises.

01

Discovery

We clarify business goals, services, audiences, operational challenges and the actions the website must support. Existing platforms and constraints are reviewed before solutions are proposed.

Key outputs
  • Requirements summary
  • Priority journeys
  • Risks and opportunities
02

Planning

We convert discovery into site architecture, page scope, content priorities, integrations and a practical delivery plan. Dependencies and responsibilities become visible.

Key outputs
  • Sitemap and scope
  • Feature plan
  • Delivery milestones
03

Design

We shape the visual system and key page journeys around your brand and customer decisions. Desktop and mobile behaviour are considered together, not sequentially.

Key outputs
  • Design direction
  • Responsive layouts
  • Interface patterns
04

Development

Approved layouts become a working Elementor website. Forms, bookings, payments, CRM links and automations are implemented according to the agreed technical plan.

Key outputs
  • Editable website build
  • Connected workflows
  • Configured integrations
05

Testing

We review content, responsive layouts, forms, links, workflows, accessibility, SEO structure and browser behaviour. Genuine defects are corrected before launch approval.

Key outputs
  • Functional QA
  • Responsive review
  • Launch checklist
06

Launch

Following approval, we coordinate the move to production, verify critical journeys and complete handover. Search visibility is enabled only when the site is ready.

Key outputs
  • Production deployment
  • Post-launch checks
  • Training and handover
07

Ongoing optimisation

After launch, evidence and business changes can guide maintenance, content updates, new landing pages and conversion improvements.

Key outputs
  • Care-plan options
  • Improvement roadmap
  • Future phases
How we work together

Clear responsibilities keep momentum high.

Focused decisions

We present choices with context so feedback can be specific, timely and commercially useful.

Visible milestones

Each stage has an agreed outcome, preventing unresolved questions from quietly moving downstream.

Controlled change

New requests are assessed against timing, budget and quality before scope is changed.

Quality throughout

QA is part of the build—not a final-day exercise.

We review the qualities that determine whether the website can support real customers and real operations.

Experience

  • Clear navigation and calls to action
  • Consistent typography and spacing
  • Mobile and tablet behaviour

Function

  • Forms, links and integrations
  • Booking and payment journeys
  • Success, error and confirmation states

Foundation

  • Heading and SEO structure
  • Accessibility and keyboard use
  • Performance and maintainability

See the services delivered through this process →

Typical timing

Scope determines duration; quality determines the pace.

Starter projects are typically planned over 3–5 weeks and Business projects over 5–8 weeks. Enterprise timing is confirmed after discovery because integrations, stakeholders and content dependencies vary significantly.

What keeps work moving

Clear access, consolidated feedback, available content and timely decisions.

What can affect timing

Late content, third-party approvals, changing scope or complex integration dependencies.

What you receive

A project-specific plan that explains milestones, dependencies and responsibilities before build begins.

Compare project starting points →

Start with the right questions.

Our Discovery Process turns your goals and operational needs into an actionable website plan.